Research Student Profiles

Mr KAN, Yu Kei

Mathematics, Science, and Technology

Programme of Study: EdD

Field of Study: Mathematics, Science, and Technology

Research Topic: Enhancing Learner Engagement with AI-Generated Content (AIGC) in Professional Marketing Education

Email Address: rogerkan@connect.hku.hk

About Me:
Roger Kan is a dynamic digital leader and educator with over 14 years of industry experience. He holds a senior management role at an MNC specializing in digital solutions, including marketing, mobile applications, and media.

He is also a Lecturer at HKU SPACE and the University of Hull, teaching digital marketing, data analytics, and generative AI. Additionally, Roger serves as an NGO advisor and is the Education & Career Committee Lead at IAB Hong Kong.

He is currently completing a Doctor of Education at HKU, focusing on Mathematics, Science, and Technology. He also holds a Master’s in Electronic Commerce (HKU) and a Bachelor’s in Statistics & Economics (University of Toronto).

Current Research:
Enhancing Learner Engagement with AI-Generated Content (AIGC) in Professional Marketing Education

Primary Supervisor: Dr CHIU, Dickson K W

Co-supervisor(s): Professor ZHANG, Chenwei